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©2099Alaro,
Illes Baleares
Creative studio based in Mallorca, Spain
Vision
I am interested in expressing observational interpretations around socioeconomic issues, distortions of reality and perceived normality. Finding creative ways to integrate more emphasis on an offline ethos is a core theme within my practice. Using a variety of mediums and techniques, I explore these themes as a catalyst to connect with people through stories, conversations and emotional exchange.
Education
BFA [Honors] Graphic Design | Pacific Northwest College of Art | 2002
Background
My professional practice focuses on art direction, design and music production aiming to develop an original, multidisciplinary approach to creative direction and strategy for brands, agencies and independent organizations in print, digital and film formats.
In 2010 I decided to move away from commercial work to focus my energy back in to fine art and music. This decision came about after realizing that creatively I had little connection to the large scale industry’s value system. The corporate plan fosters a business practice aligned with a different set of core principles than that to which I could relate philosophically. Many narratives and messages throughout my artwork have a direct connection to these experiences both positive and negative.
Gallery / Brand (2014 - Present)
Werkartz LA, HVW8 Gallery Berlin, Can Gelabert Cultural Center, Son Togures Cultural Center, High Street Gallery, Open Office, Helder Gallery, Flecha, Miami Lighthouse for the Blind, Miniac Films, Builder’s Tea, Boxwork Publishing, Magic Quiver
Client / Agency (1999 - 2014)
Adidas, Nike, Rapha, Vans, Quiksilver, Toyota, Levis, Roxy, DC Shoe Co, Mitsubishi, Hawaiian Air, Junkie XL, Sony, 72 & Sunny, Deutsch, Green Room (Holland) Omelet, Saatchi, Kastner & Partners, Mutt
Supported / Produced / Engineered and Reviewed
BBC Radio 1, NTS, Rinse FM, KCRW, Ibiza Global Radio, MixMag, Boiler Room, FACT mag, Pitchfork, XLR8R, Gilles Peterson, Barrington Levy, Jamie XX, Massive Attack (3D), I:Cube, Chateau Flight, Jimpster, DJ Harvey, Skream, Lefto, Craig Richards, J Rocc, Eats Everything, Occupy London, Beats in Space, Laurent Garnier, Mr.C, Juno Plus, Hardwax, SOTU, Clone.
Y/N
Cycle √
Cooking √
Tote Scene ✗
B&W √
Phone culture ✗
Lover √
Hater √
Travel & Adventure √
Bad Knee(s) √
Declarative Statement "Art" ✗
Malls ✗
Rhythms √
Car scenes ✗
Terrarium Nik Nak Culture ✗
Island Time √
Lazy Folk ✗
Carne ✗
Dishwashers ✗
Foodie Culture ✗
Tiki Culture √
Breaking Bread √
Understated Tech √
Americana Beat Rock ✗
Exclusive Behavior ✗
Inclusive Attitude √
Micro Chips ✗
Banana Chips √
Green Tea ✗
Coffee √
Cycle √
Cooking √
Tote Scene ✗
B&W √
Phone culture ✗
Lover √
Hater √
Travel & Adventure √
Bad Knee(s) √
Declarative Statement "Art" ✗
Malls ✗
Rhythms √
Car scenes ✗
Terrarium Nik Nak Culture ✗
Island Time √
Lazy Folk ✗
Carne ✗
Dishwashers ✗
Foodie Culture ✗
Tiki Culture √
Breaking Bread √
Understated Tech √
Americana Beat Rock ✗
Exclusive Behavior ✗
Inclusive Attitude √
Micro Chips ✗
Banana Chips √
Green Tea ✗
Coffee √
Not on
I̶n̶s̶t̶a̶g̶r̶a̶m̶
l̶i̶n̶k̶e̶d̶i̶n̶
f̶a̶c̶e̶b̶o̶o̶k̶
n̶e̶t̶f̶l̶i̶x̶
t̶w̶i̶t̶t̶e̶r̶
y̶o̶u̶t̶u̶b̶e̶
s̶h̶a̶z̶a̶m̶
a̶m̶a̶z̶o̶n̶
t̶u̶m̶b̶l̶r̶
r̶e̶d̶d̶i̶t̶
t̶i̶n̶d̶e̶r̶
t̶i̶k̶t̶o̶k̶
u̶b̶e̶r̶
y̶e̶l̶p̶
e̶B̶a̶y̶
h̶b̶o̶
I̶n̶s̶t̶a̶g̶r̶a̶m̶
l̶i̶n̶k̶e̶d̶i̶n̶
f̶a̶c̶e̶b̶o̶o̶k̶
n̶e̶t̶f̶l̶i̶x̶
t̶w̶i̶t̶t̶e̶r̶
y̶o̶u̶t̶u̶b̶e̶
s̶h̶a̶z̶a̶m̶
a̶m̶a̶z̶o̶n̶
t̶u̶m̶b̶l̶r̶
r̶e̶d̶d̶i̶t̶
t̶i̶n̶d̶e̶r̶
t̶i̶k̶t̶o̶k̶
u̶b̶e̶r̶
y̶e̶l̶p̶
e̶B̶a̶y̶
h̶b̶o̶